Logo Assignment #2 4/18/11

Monogram Assignment

• Monogram- logo design based on a person’s initials or name.

• You will create your own logo based on your initials or full name that best represents you.  The logo you create can go with your own fictional business or stand alone.  Several examples around the room.

First you will create some rough drafts of your monogram.  When designing logo think about:

• Color: What color scheme do you want to use, contrast, apply gradients.
• Shapes:  What shapes, objects, images, or designs do I want to incorporate with my initials. 
• Font:  The most important, what font best represents you or your fictional company (experiment) Different styles and shadows
• Text Manipulation:  shift open apple “O” to manipulate text
• Creativity:  Be creative but don’t make design too busy.
• Unity: Monogram should have a sense of unity
• **Design should represent you!

Once logo is created you are going to apply logo to:

• Business Card
• Letterhead Design

You will be graded on:  Monogram design:                25pts  Creativity

                                                                                     25pts  Color Scheme

                                                                                     25pts  Principles of Graphic Design

                                                                                     25pts  Effort/Time Management

                                                                        total ____/100pts.

Business Card: 25pts.

Letterhead Design: 25pts.

                                                                                    Total_____/50 pts.

                                                                        Overall total _____150pts.

LOGO DESIGN 4/14/11

Choose one of the four companies below to create  three logos for. 

You first need to create 4 thumbnail sketches of ideas for logo before beginning on the computer.

You will create three different logos for the company: one with just initials, one using negative space, and one using symbols or marks.

Remember apply Balance, Unity, Alignment, Repetition & Consistency, Contrast, White Space. Keep it simple.

1. PATRIOT LUMBER COMPANY

                Lumber Made in the USA since 1890

       Company originated in Oregon and now is found throughout the United States.  Company  manufactures and supplies high quality lumber for businesses like Lowes, Menards, and Home Depot.

2.     MID VALLEY REALTORS

Company that specializes in selling upper class homes in California.  Company bases operations in Orange County, California and has existed since1993.

3.     BORISTAR CELLULAR

Cell phone company that does most of its business on the East coast.  Business began in Boston in 2000.  The market is a younger customer.

4.     CUSTOM AUTOMOTIVE

Company is a quality customizing and rebuilding shop that has over 15 years of expertise.  What they can create is unlimited.  Company is based in Florida.

LOGO DESIGN 4/14/11

LOGO PROJECT 1

Choose one of the four companies below to create  three logos for. 

You first need to create 4 thumbnail sketches of ideas for logo before beginning on the computer.

You will create three different logos for the company: one with just initials, one using negative space, and one using symbols or marks.

Remember apply Balance, Unity, Alignment, Repetition & Consistency, Contrast, White Space.

1. Patriot Lumber Company Inc.

                Lumber Made in the USA since 1890

       Company originated in Oregon and now is found throughout the United States.  Company  manufactures and supplies high quality lumber for businesses like Lowes, Menards, and Home Depot.

2.     Mid Valley Realtors

Company that specializes in selling upper class homes in California.  Company bases operations in Orange County, California and has existed since1993.

3.     BoriStar Cellular

Cell phone company that does most of its business on the East coast.  Business began in Boston in 2000.  The market is a younger customer.

4.     Custom Automotive

Company is a quality customizing and rebuilding shop that has over 15 years of expertise.  What they can create is unlimited.  Company is based in Florida.

Advertisement Assignment 4/11/11

Advertisement Example

Example of design and text below describing it using the principles of design:

LOGO DESIGN Assignment 3/4/11

Company Name:  Slick Photography

Photography company, family portraits etc...............

•Winning design 10 extra credit points
•Design is worth 50 points
•Must create 4 thumbnail designs
•Designs can be negative space, symbol, etc.
•Must have "Slick Photography" on it.

****This is a real company and they are looking for a professional design.

CD DESIGN